Instead of having thousands of links on the landing page, I hid the subcategories and displayed the main ones with icons. To create a clean interface, I use the icons to help users see what Craigslist offers. I also have the recently listed products and events shown on the home screen so that users can easily browse through the latest deals.
To learn more about the needs of Craiglist users, I conduct quick user interviews with four people. Then, I analyzed & created a persona, so I know who I am designing for.
Users think the homepage is very text heavy.
Users come to Craiglist mainly for nearby deals, part-time jobs &finding apartments.
Users feel the site looks old and outdated. it does not look trustworthy and professional
Users would like to see more images of the goods
With the feedback from the users, I translated the insights into a persona. This helps me approach problems with a human-centered focus.
I like to start with a hand-drawn wireframe in my design process, which allows me to visualize my ideas quickly.
We are taking the approach with a clean, modern design in mind: More item images & white space
Research showed that users' intent differed between mobile and desktop viewing. With this in mind, I highlighted two methods of navigating the app: