We sent out screener surveys and phone interviewed 12 people who have great exercise habits and currently are in some kind of exercise community, then selected 5 out of them for in-person user interviews. Then we translated the needs into "I" statements so we can design from users' perspectives.
Our users are part of a fitness community, whether it is a simple gym membership to Equinox or part of a CrossFit family.
Our users prefer to always work out in a group setting but do not mind working out alone if they have to.
Our users experience different kinds of workouts including but not limited to free weights, yoga, core exercises and running.
Our users are young and lively and live in cities.
The users all stated that at the minimum their workouts had to be a positive experience in order for them to recommend them to their friends. Incentives also helped them give recommendations.
All the users had on occasion watched workout videos even if they don’t necessarily do it anymore.
All the users workout in order to keep a healthy lifestyle as well as look good. Reasonings are for vanity, health
We need to find solutions that balance the Peloton’s goals and user needs. Based on the insights found in the discovery period of the project, we uncovered what our users need, now we need to validate these features to see whether they are relevant, appropriate valuable
1. Fitness goals were the most popular in the wellness categories and they motivate people to workout harder.
2. Majority of the users prefer to work out in a group setting because they enjoy the guidance from trainers and the competition with others.
3. They would like to share their experience with other people if they see benefits and improvements.
4. They want an easier way to connect and communicate with their fitness friends on one platform.
5. The feeling of achievement will motivate them to exercise more
A way for friends and family to join a fitness group with each other and set similar goals to attain and hold each other accountable.
These questions allow Peloton to determine ways in which to help their user, which includes losing weight, increase strength and more.
This is for individuals who want to keep track of own achievements. We have a tab dedicated entirely to themselves which holds all of their personal information and progress, including stats, goals and any personal interactions with other members.
This allows users to communicate with each other better and more efficiently on the platform.
I started the design process with low fidelity sketches. This is the way we quick share our ideas and explore more technical aspects of the design.
Throughout the Design Studio, we all realized the importance of gathering personal information from our personas. This is to ensure that we are able to curtail the app to them in hopes that they have a more intimate relationship with Peloton which will inherently allow for users to invite friends and family to participate in their workouts as well as easing booking for them.
In order to make sure our designs are not only solving the problems but also useful and usable for the user. We conducted usability testing with 3 scenarios and task to see where we can improve on
These questions help the app determine ways to help the user, whether it be by creating a personalized workout given the options that best fit his goals or act like a gatekeeper to his or her accomplishments through a points system.
This is the new profile page which holds users' personal workout information, including stats, goals, and workout summary.
We are introducing the idea of squads, a fun and playful way for friends and family to join a group with each other and set similar goals to attain. The purpose of the squad feature is to hold each other accountable and create a sense of belonging.
This massage feature allows users to communicate with each other more directly and efficiently.Instead of having found under the “more” tab, we created its own tab for users to have direct and quick access.
In most UX projects this goes without saying, but here we were not able to find existing Peloton app users as we expected. I believe we will get better feedback if we can run 1 more usability test on existing users.
Plan out every team members’ task day-by-day if needed. This avoids two designers working on the same screens simultaneously. Plan so designers can use each other’s assets and screens to speed up collaboration.
We all have our preferred working and communicating methods, but if one of us wants to introduce something else, don’t say No right away. Start using it, test it, see if it works. You never know, you might end up with a method you’ll love later on.
Create a user journey and identify points to introduce little delights (illustrations, feedback screens). Forming a personality for a product is not only fun, but it will engage your users in a whole different way.